Spark Media Solutions
Spark Media Solutions is a brand journalism and media consulting firm. The San Francisco Bay Area company produces branded videos, articles, photos, and podcasts about their clients’ industries which are commonly then published on the clients’ blogs and sometimes shared with other interested media sites. The content marketing firm refers to the technique as a PR 180°, or creating media about others. The simple philosophy of paying attention to others through media production increases search visibility, social sharing, and grows industry relations. Just like any media outlet can grow its brand and industry recognition through the creation of content, so can any business. Spark Media Solutions’ “content is the currency of social media and search” model has proven to be repeatably successful since the company’s inception in 2007.
David Spark is a veteran tech journalist and founder of Spark Media Solutions, a brand journalism firm that helps its clients be seen as leading voices in their field through brand-quality media production. The company has worked with clients such as Dice, Microsoft, Yammer, IGT, Sprint, Alcatel-Lucent, Tripwire, Riverbed, Zoho, and Indycar Racing.
Since 1996, Spark and his articles have appeared in more than 40 media outlets including eWEEK, Wired News, PCWorld, ABC Radio, John C. Dvorak’s “Cranky Geeks,” KQED’s “This Week in Northern California,” and TechTV (formerly ZDTV).
In addition to traditional media, Spark spent ten years working in advertising at various agencies, the last being Publicis Dialog where he launched the company’s new media division. Spark also squandered more than a dozen years working as a touring stand up comedian, a San Francisco tour guide, and comedy writer for The Second City in Chicago.
Previously, Powers served as the Director of Communications for the Consulate General of Israel in San Francisco. She also worked as the Online Marketing Manager and Social Media Manager in the non-profit sector, and has co-lectured college courses in Adobe Illustrator and Photoshop.
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