Be the Voice

How to "Web 2.0-Enable"
your Live Event

By David Spark, Founder of Spark Media Solutions, LLC
Production elements
  • Event Web site
  • Event invitations to build interest and draw attendees
  • Blog
  • Micro-blogging
  • Photo sharing
  • Live video interviews
  • Daily video show reports
  • Audio and video of sessions
  • Live chat during sessions
  • Social networking for bulletin board discussions
Set up accounts
  • Free Wi-Fi (sponsor?)
  • Blog (set up multiple user accounts)
  • Photo sharing (Flickr)
  • Live video (Ustream.tv, BlogTV.com, Operator11, Mogulus.com, Stickam, Justin.tv)
  • Micro-blogging (Twitter)
  • Video blogging tool (Springdoo, TokBox, Adobe Visual Communicator 3, YouTube and/or other video sharing site)
  • Audio player and/or podcasting set up
  • Video sharing site to post full sessions (Fora.TV)
  • Live chat tool (Coffee Cup Live Chat, Meebo, Geesee, and more)
  • Social networking (Facebook)
  • Invitations (Evite, Socializr, Facebook)
Staffing
  • Social media chairperson (passionate, affable, a good writer, a connector, an online leader, and extremely hard working)
  • On camera interviewer for quick ongoing live video interviews
  • Video blog reporter for show updates
  • Blogger(s) to report on live event
  • Audio and video editor to edit, encode, and post sessions
Beginning conversation
  • Reasons to participate (topics and debate issues)
  • Collect blogs and user accounts of attendees (show available content or provide incentive)
  • Give top content creators prime placement on blog and/or event Web site
Content development
  • Before the event (pre-load information if possible)
  • Pick one tag name to use across all applications and promote it
  • Photograph people (especially at evening parties) and write down their name and company
  • Use names as much as possible in blog posts, photos, and videos
  • Tag everything with the event’s tag name

Seeing Spark Be the Voice blog/podcast