In local news, the philosophy of selling newspapers is names, names, and more names. That’s because in small communities people want to see and read about themselves and their friends. A small conference (I’m not talking about CES here) can operate under the same philosophy. Interview and take photos of as many different people as possible. Make sure to get the correct spelling of everyone’s name and their companies. It takes a little extra effort but it’s really worth it when you and your colleagues want to remember people you met at the conference. Plus, people will forward information printed about themselves to other people, which will definitely help with traffic. In addition, people will search on names which will also help.
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