Hand a child a box of crayons and some blank pieces of paper, and even with all that prodding they’ll still look up at you and ask, “What should I draw a picture of?”
The same goes for event participants and Web 2.0 features. Even when we’re outfitted with all the tools for content creation and conversation, many of us still look to others for that kind of guidance. Unless a community member takes charge, you’ll rarely get much response in your online environment if you just set up a discussion group and then walk away. Remember, the event is the discussion. Your job is to be the catalyst, to find those stories, issues, or nerves you can touch off to spark debate. Web 2.0-enabling your live event isn’t about the mechanics of setting up discussion areas, but it’s also about your creativity of engaging others in conversation and finding the topics that attendees are eager to delve into deeper.
