Look at the most popular bloggers and you’ll see there’s one characteristic that’s true to all—they’re passionate. Passion and eagerness can’t be faked nor can these qualities be dictated. People are drawn to passionate people, they trust them, and their enthusiasm rubs off on others providing a reason for them to participate as well.
The person you put in charge to initiate the Web 2.0-enabling of your live event should have that self-starting no-direction-needed attitude. Look at all levels within and outside your organization for that person. Besides having a do-it-yourself capability, your social media director should be affable, a good writer, a connector, and extremely hard working as this job requires continuous non-stop work.
