Many of these exhibitors are spending $5,000 per hour to be on the trade show floor. If you’re dropping that kind of money, then it goes without saying that you should be PAYING ATTENTION. Sadly, many people are not. They’re looking at their phones, talking to their coworkers, and not giving any attention to the audience. The irony is we caught a lot of this behavior at this very trade show as people were telling us, “Do not do this!” Watch, and you’ll see.
Looking for tips for being successful at a trade show? Check out:
- The BEST Opening Lines (for Trade Show Exhibitors)—Our other video from IAEE
- Three Feet from Seven Figures: One-on-One Engagement Techniques to Qualify More Leads at Trade Shows—Our new primer for anyone working a shift on the expo floor