Are you currently putting your sponsorship money to good use?
Try this exercise. Take a look at the last event you sponsored and all the costs and time you put into preparing for it. Add up all the costs:
- The event sponsorship
- Design and production of the booth signage
- Giveaways
- Attending staff including PR reps (salary, flight, hotel, meals, extra registration, etc.)
What did you get out of the event? $10K, $20K, $100K, more? How many people did you actually meet? Did you get the coverage that you wanted? Reporting at a live event can deliver all of the above benefits most often way below these costs.
For your next event, don't just hope for exposure and connections, create your own.
(Get ready for my company pitch...)
