Don't just sponsor. Report, and be seen as a voice.
Reporting at an event is not limited to just journalists and bloggers. Any organization can be a media entity that tells the story of what's happening at the conference. Using a simple blog format, go to an event and report on the subject of the event and the people who are attending.
Your booth can only connect with a single message. By reporting, you can reach out to the interests of your audience, and show that you're a significant member of the conversation that's relevant to your industry.
