So you want bloggers to talk about you and your clients
How do you approach bloggers?
Here's how you do it:
Feed them stories - Bloggers are all about raising their street credibility. Their street credibility rises with inside, valuable, and breaking information. So feed them stories. But not necessarily ones from your clients. To gain some level of trust, feed them stories that have nothing to do with your client.
Post/Link to their blog - You can always post comments to their blog, but you can also make comments on your own blog and use trackback links to refer to specific blog posts. You don't even need to email them. Once you link to their blog they'll see it and know you pinged them. It's a good subtle way to let them know you're reading their content.
Meet them in the real world - Invite them to a party, introduce them around. They want to meet other influencers.
Be truly excited about something - Bloggers blog because of passion. They like hanging out with others with passion. Passionless writing and pitches are very transparent. If you're excited about something, even if it has nothing to do with your business, let the blogger know. They appreciate passion in others as well.
