• Introduction
• Losing control over the conversation
• Fueling Conversations with Content
• Become a participant yourself
• Who's talking about you?
• Know WHEN people are talking about you and your clients
• Who are the top influencers in your space?
• Dealing with bad publicity online
• So you want bloggers to talk about you and your clients
• Just because you've got an influencer's ear, doesn't mean they're going to write positively about you
• PR and Advertising Convergence

Know WHEN people are talking about you and your clients

You can't always be proactive. Can someone let you know when you're being talked about?

Here's how you do it:
Keep a pulse on the blogs - Create a single page that lets you know where, what, and when people are talking about your clients. Install a series of blog search widgets on a personalized homepage like Netvibes, iGoogle, MyYahoo, or PageFlakes for each of your clients to see who's talking about them.

Keep a pulse on the mainstream media - Sign up for alerts on Google News. You'll be emailed whenever your search term (your client's name) appears in print. There's also an option to send you emails when it appears in blogs, newsgroups, or anywhere else on the Web. Unfortunately news alerts delivered via email tend to be slower than if you were to manually search for news using specific terms or phrases. So during hot news times, be proactive about searching via search news aggregators like Google News.