• Introduction
• Losing control over the conversation
• Fueling Conversations with Content
• Become a participant yourself
• Who's talking about you?
• Know WHEN people are talking about you and your clients
• Who are the top influencers in your space?
• Dealing with bad publicity online
• So you want bloggers to talk about you and your clients
• Just because you've got an influencer's ear, doesn't mean they're going to write positively about you
• PR and Advertising Convergence

Who's talking about you?

If you or your company are out there in the public eye, you're going to want to know who's talking about you.

Here's how you do it:
Search the blogs - Use Technorati to search your name/company or if your name/company is common, search on your blog URL (i.e. just search "sparkminute.com" instead of "David Spark"). By using linkbacks (a.k.a. trackbacks or permalinks that specify a specific blog post), Technorati should be able to find sites that are linking to your site. Check out the Technorati Tools section for widgets and links to scan the Web for discussions.

Search podcasts - Podzinger is a great search engine for podcasts. It actually searches the transcribed discussions of a podcast. Type in your name or business and see if anyone has been talking about you.