Public relations professionals definitely see the value in new media, but that doesn’t necessarily translate into their own participation. To be respected as an online communicator, one must be online and engage. Proper use of these tools has been defined by the online community. They dictate how one must engage. You can choose to ignore the user established protocols and be ignored, or worse, ridiculed. If you’re a PR professional recommending new media to your clients, then you should be a new media participant yourself. The question is how then should you participate? Below is real world advice on how PR professionals can participate in the new media world. It was originally produced for a public relations event and includes advice provided by:
Greg Sterling
Sterling Market Intelligence
greg.sterling@gmail.com
http://gesterling.wordpress.com/
Chris Peterson
Chautauqua Communications
chris.peterson@chautauquacom.com
http://www.chautauquacom.com/
Special thanks to both Chris and Greg for their input on this document.
