All articles are free. Most require a free registration to download.
How to Become One of the Most Respected Companies in Your IndustryJune 27th, 2011 - This is a story of how Spark Media Solutions utilized live event reporting to help the IT security firm Tripwire build strong relations with key influencers and the IT security community. Free download, no registration.
Download PDF
March 24th, 2011 - This 7-page article provides a 10-step guide on how to create a hashtag that becomes a trending topic on Twitter. Most of the advice centers around creating hashtags during live events.
Register to download PDF
December 7th, 2009 - This 20-page free report analyzes the current state of real-time search and discovery. Gives an overview of the market, competitors, and offers some forecasting to future business models.
Register to download PDF
August 10th, 2009 - Looking to run a contest, but you're worried nobody will participate? Or worse, that something could go wrong? This article provides great tips from experts on how to run a successful social media-enabled contest. Read on to learn their prize winning formulas.
Register to download PDF
July 12th, 2009 - Get inspired to capitalize on social media for your business with these successful tales of building industry voice.
Register to download PDF
February 8th, 2009 - Don't just attend or sponsor an event, report on it, from your voice. If you do report you'll get a lot more value, attention, and connections.
Register to download PDF
February 20th, 2008 - "Be the Voice" explains why developing thought leadership is critical to growing your business. You'll learn how to develop lots of content cost efficiently while avoiding common pitfalls that could cause your company's media network to fail.
Register to download PDF
November 18th, 2007 - Amplify the value of the "liveness" of your event by layering it with social media tools to improve physical logistics, distribute information, connect people, and enhance face-to-face conversations.
Download PDF
May 21st, 2007 - Advice for moderators, panelists, and
even attendees on how to deliver and participate in a buzzworthy
conference session.
Register to download
PDF
May 21st, 2007 - This article offers actionable advice
for PR professionals on how to engage in the new media space.
Inside you'll find coverage on ten important issues including
"Who are the top influencers in your space," "Know WHEN people
are talking about you and your clients," and "Dealing with bad
publicity online."
Download PDF
February 27th, 2007 - Twelve issues you need to take into
consideration when running a new media campaign. Article includes
video interviews with industry experts on each of the principles.
Download PDF
