February 20th, 2008 -
"Be the Voice" explains why developing thought leadership is critical to growing your business. You'll learn how to develop lots of content cost efficiently while avoiding common pitfalls that could cause your company's media network to fail.
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November 18th, 2007 -
Amplify the value of the "liveness" of your event by layering it with social media tools to improve physical logistics, distribute information, connect people, and enhance face-to-face conversations.
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May 21st, 2007 -
Advice for moderators, panelists, and
even attendees on how to deliver and participate in a buzzworthy
conference session.
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PDF
May 21st, 2007 -
This article offers actionable advice
for PR professionals on how to engage in the new media space.
Inside you'll find coverage on ten important issues including
"Who are the top influencers in your space," "Know WHEN people
are talking about you and your clients," and "Dealing with bad
publicity online."
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February 27th, 2007 -
Twelve issues you need to take into
consideration when running a new media campaign. Article includes
video interviews with industry experts on each of the principles.
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