Be the Voice
Some of the latest news, assignments, and appearances for Spark Media Solutions. Jump to news from 2010, 2009, 2008, or 2007
Build Attention for Your Brand by Recognizing Others CASE STUDY: Build Attention for Your Brand by Recognizing Others

January 31st, 2012 - Our client Tripwire was eager to bring attention to their new blog, but they knew that simply announcing it wouldn't do the trick. Instead, they turned to us to create an anchor piece that was sure to draw the attention of their industry.

Build Strong Industry Relationships Through Content Marketing Build Strong Industry Relationships Through Content Marketing

January 30th, 2012 - Murray Newlands and David Spark discuss content marketing, and how it is "all the rage" (are we actually hip?) on the Future of Engagement show.

Five Favorite Videos from the 2011 Game Developers Conference Five Favorite Videos from the 2011 Game Developers Conference

January 12th, 2012 - Check out the video, "What game inspired you to be a game developer?" Plus pick up great advice and tips from people entrenched in the gaming industry.

Seven Favorite Videos from SXSW 2011 Our Seven Favorite Videos from SXSW 2011

January 11th, 2012 - While prepping for SXSW 2012, we decided to take a look back at our favorite videos from last year. Be sure to check out the "Live action Angry Birds," and our interviews with Michael Ian Black and Marc Maron.

CASE STUDY: Build Your Brand Through the Wisdom of the Crowd CASE STUDY: Build Your Brand Through the Wisdom of the Crowd

January 5th, 2012 - Story of how we helped Dice become the most visible sponsor at a recruiting conference by using attendees to help us create and distribute our content.

Our 10 Favorite Videos of 2011 Our 10 Favorite Videos of 2011

December 19th, 2011 - This year, we produced hundreds of videos covering everything from IndyCar to hackathons to video games. We even got Gene Simmons and Paul Stanley of KISS on camera. These are a few of our favorites.

Our 6 Favorite Debates of 2011 Our 6 Favorite Debates of 2011

December 19th, 2011 - Whether he is initiating the controversy, or the debate stems from a question he asks, David Spark loves a good argument. Here are six of his favorite debates, complaints, and arguments of 2011.

Our 6 Favorite Debates of 2011 Our Best Tips and Advice from 2011

December 18th, 2011 - Tips and advice seem to be the Internet’s most hotly traded commodity. Reviewing what we wrote over the past year, here are our favorite and most popular advice articles from 2011.

Our 10 Funniest Videos of 2011 Our 10 Funniest Videos of 2011

December 11th, 2011 - At Spark Media Solutions, we produce a lot of videos at different conferences. Sometimes we needle attendees, or ask their opinion about a pertinent subject. And sometimes we get lucky and those interviews come together to make a funny video.

Social Media Strategy 10 Things You Didn’t Consider When Developing a Social Media Strategy

November 28th, 2011 - There are truly an endless number of options when creating a social media strategy. But we find these are the ten really important considerations companies DON’T consider when developing theirs.

11 PR Tips for Startups 11 PR Tips for Startups

November 17th, 2011 - Advice culled from a panel discussion about PR for startups. Advice ranges from deciding when to hire a PR firm and how to work with them.

30 Tips on How to Interview Like a Journalist 30 Tips on How to Interview Like a Journalist

November 7th, 2011 - After many years of working as a journalist, David Spark realized that his interviewing techniques were getting stale. To solve the problem, he turned the mike on fellow journalists to get their advice. This resulted in a massive compendium of tips on how to make a subject feel comfortable and get the best story possible.

A Thought on Dan Wheldon A Thought on Dan Wheldon

October 16th, 2011 - David Spark was at the IZOD IndyCar World Championships race when he unfortunately witnessed the horrible crash that killed Dan Wheldon. In this blog post, David shares his impressions of Dan Wheldon and the other drivers.

Videos produced for Zuberance, the brand advocacy group, at SXSW What brands do you advocate, and why?

October 10th, 2011 - A collection of David Spark's favorite videos that he shot for Zuberance, the brand advocacy group. While hanging out an uber-geek event, he went around asking a lot of influencers about what brands they advocate and why.

How to Become One of the Most Respected Companies in Your Industry How to Become One of the Most Respected Companies in Your Industry

June 27th, 2011 - This is a story of how Spark Media Solutions utilized live event reporting to help the IT security firm Tripwire build strong relations with key influencers and the IT security community.

Google’s Vinton Cerf on the Culture of Tolerating Failure Google’s Vinton Cerf on the Culture of Tolerating Failure

June 6th, 2011 - In a classic stupid move, David Spark asked Vint Cerf, Google’s Chief Internet Evangelist, about Google’s culture of failure. What Spark meant to say, as Cerf corrected him, was “How does Google foster a culture of tolerating failure?”

Interviews with Gene Simmons and Paul Stanley of KISS Interviews with Gene Simmons and Paul Stanley of KISS

May 25th, 2011 - Watch David Spark's one-on-one interviews with Gene Simmons and Paul Stanley where they talk about real time translator Ortsbo and some “lost in translation” moments.

How do you energize word of mouth? How do you energize word of mouth?

May 25th, 2011 - Fans and advocates are two very different things. Fans like your brand. Advocates tell others about your brand. How do you energize brand advocates to talk about your brand?

10 Ways Meetings Suck and How to Fix Them 10 Ways Meetings Suck and How to Fix Them

April 25th, 2011 - How can we minimize crappy meetings and create more valuable meetings? Identify why so many meetings suck, and then be proactive about fixing them. Here’s our initial attempt on how to fix that.

How Marc Maron's WTF Podcast changed his comedy career How Marc Maron's WTF Podcast changed his comedy career

April 5th, 2011 - Our interview with stand up comedian and podcaster Marc Maron about how his podcast has changed his career. Watch how David Spark tries to take credit for his podcasting success.

Live action Angry Birds Live action Angry Birds

March 29th, 2011 - You love Angry Birds on your iPhone or iPad, but have you ever dressed up as an Angry Bird and played it in real life? At the Alcatel-Lucent suite at SXSW, attendees lined up for the chance to dress up as an Angry Bird and get a whack at those pigs.

How to #Trend on Twitter How to #Trend on Twitter

March 24th, 2011 - This 7-page article provides a 10-step guide on how to create a hashtag that becomes a trending topic on Twitter. Most of the advice centers around creating hashtags during live events.

5 Best Videos from the RSA Conference 5 Best Videos from the RSA Conference

February 28th, 2011 - Working with security firm Tripwire, Spark Media Solutions wrapped up a phenomenal three days of production where we produced 38 articles of which 36 include video. See our five favorites.

On Mashable: HOW TO: Jump-Start Your Career by Becoming an Online Influencer On Mashable: HOW TO: Jump-Start Your Career by Becoming an Online Influencer

February 16th, 2011 - The title of "influencer" seems so elusive to many people, but there are systematic ways you can become one. Here are ten concrete tips with examples.

Five favorite videos from ITEXPO Five favorite videos from ITEXPO

February 14th, 2011 - Ignite Technologies sent us to report on the Business Video Expo at ITEXPO. We sent back 19 videos. These are our favorites from the conference.

Cool home automation videos with technology powered by Z-Wave Cool home automation videos with technology powered by Z-Wave

February 1, 2011 - Here’s some of our coverage of the CES 2011 trade show, which we produced for Sigma Designs, the owners of Z-Wave home automation technology.

Highlights reel: Our favorite posts from 2010 - CC photo credit to Express Monorail Highlights reel: Our favorite posts from 2010

January 3rd, 2011 - Here are the best opinions, debates, stories, and funny videos we created over the past year. Thanks to all our wonderful clients and readers for making 2010 a hugely successful year.

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