Other services:
• Corporate identities through storytelling
• Speaking engagements
Testimonials of David Spark and Spark Media Solutions
Samples of Spark Media Solutions' live event reporting
Conferences and trade shows are notorious for presenting tons of valuable information which is then unfortunately lost. When an event ends, all those leading keynote sessions, insightful panel discussions, and the most prized gems—great hallway conversations disappear, or become faint memories trapped in just a few minds.
Don’t let it. Because of the volume of content and attention, a live event is a great occasion to launch your industry voice. If you’re producing a user conference or attending a conference that’s connected to your business, let Spark Media Solutions help you capitalize on the “industry voice creating” opportunity by reporting on the event for you, in your voice, across multiple media platforms.
Spark Media Solutions has developed a highly tuned production process for live events that generates a large volume of valuable editorial during an extremely short period of time. Other content producers will get the video up next week and that article up in a day or two. Our production and social media distribution is ongoing and finished by the time your event ends.
Thought leadership is critical to your business success
Businesses want to be thought leaders, but they don’t have the time and/or budget to dedicate themselves to building that thought leadership. And as a result, businesses convince themselves that thought leadership is something that would be “nice to have,” not “critical to have.”
That’s no longer the case. In the new economy of ideas and information, your business growth is dependent on your ability to educate your audience at the time they need to make decisions. Every time you provide an answer at a key decision point, you move potential consumers along the decision making process to purchase. The goal is to turn these seekers into consumers and ultimately evangelists who in turn will help your business continue to provide decision making information.
Businesses are still hesitant to create thought leadership
Developing an industry voice takes time, money, and dedication—three variables most companies don’t have in abundance. Reduce the cost and the time, and let Spark Media Solutions put in the needed dedication at your conference or trade show. Let us jump start that recognition from months or years to just a few days with our efficient live event reporting and production.
Our editorial, production, and social media process records the event with photos, articles, blog posts, videos, streaming video, audio, micro-blogging, and tons of other new and social media services.
Live event reporting and production services
- Blog report on every session – This is our core responsibility. You programmed the event. We want to cover your programming.
- Captured buzz in the hallway – Individual interviews, streaming live video with interactive chat, podcasts, or short form videos.
- Daily show report – Summary of the day’s event in text, audio, and video.
- Live back channel discussion – Via text chat, audio streaming, or video streaming, a channel is kept open for people to converse about the event.
- Ongoing “in the know” status reports – Using a micro-blog service like Twitter, all attendees can track one channel to participate and get important updates.
- "Wake up" party video – Who pays attention on the last day of your event? Give them a jolt in the morning on the last day with a short party video that stars your attendees. The video is shot and edited at the event.
- Social network discussion board – An area for people to post content who aren’t necessarily ongoing content creators (e.g. have their own blog).
- Opportunity to find and engage with top content creators – For bloggers attending your event, share, collaborate, promote, and draw their audience (physically and virtually) to your event.
- A zero cost decision – Traditional editorial content is financed through advertising. Do the same for your event. Let your audience know that funding for your sponsorship or event’s editorial coverage is made possible thanks to these corporate contributions. Once you disclose your relationship with your funders, you can sponsor posts, interview sponsors on video, and/or create a summary post of all the sponsors and services they offer.
Become your industry’s leading voice…quickly. Reporting and producing during a live event is the best way to broadcast your voice loudly to the people who matter the most: your attendees, speakers, sponsors, and everyone else who’s watching virtually. Don’t let the wisdom of your event disappear after the event is done. Let it live on. Let your business and knowledge be recognized by your peers today.
Testimonials of David Spark and Spark Media Solutions
Samples of Spark Media Solutions' live event reporting
Further reading
"Be the VoiceSM" - Build Your Business by Becoming your Industry's Thought Leader
February 20th, 2008 - "Be the Voice" explains why developing thought leadership is critical to growing your business. You'll learn how to develop lots of content cost efficiently while avoiding common pitfalls that could cause your company's media network to fail.
Download PDF
How to "Web 2.0-Enable" your Live Event
November 18th, 2007 - Amplify the value of the "liveness" of your event by layering it with social media tools to improve physical logistics, distribute information, connect people, and enhance face-to-face conversations.
Download PDF
What next?
Feel free to print and forward the PDF of this document. If you have any questions about programming and pricing, please contact Spark Media Solutions at:
email: info AT sparkmediasolutions DOT com
phone: 415-794-9135.
