Attendees
...Have a conversation
The one hour you missed in the keynote room will be happily remedied by engaging in a conversation with all the other smart attendees who decided to wait in the hall. You’ll be surprised what stories and connections you can make with anyone who is attending a conference the two of you are both interested in. And if you still don’t think I’m right, when the keynote breaks ask someone walking out what they thought. Chances are they’ll just shrug and sigh in disappointment. And if by remote chance it happens to be fantastic, don’t worry, someone will write it up in a blog or trade publication. No one will write up that conversation you just had in the hall.
Special thanks to Bill Biggar, Phil Faulconer, Ellisa Feinstein, and Patrick Kearney for their contributions to this essay.

