The Internet is filled with an endless supply of “how to” articles covering every single aspect of social media. Dig around and you’ll find loads of advice on how to use social media tools for your business.
Problem is people don’t need more “how to” social media articles, they need inspiration. Social media is far from formulaic. What we all end up doing is taking bits and pieces of advice from others and determine what works best for us. I believe the best way to be inspired by social media is to hear real world stories of how others have succeeded.
This article and the companion presentation offer up fourteen different techniques with examples of how social media can deliver a different value proposition for your organization. That value could be enhancing communications with your customer base, attracting new customers, deploying a word-of-mouth marketing force, or increasing revenue.
I hope you get excited about some of the possibilities. Not every technique is right for everybody. Your job is to determine which ones are right for you and your business. It could be one of the techniques described here, a combination, or one that’s yet to be mentioned.
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Creative Commons photo attribution to Yodel Anecdotal.